19 staff/founders and 14 board/advisors? No wonder it took them 3 years to get to beta with a fancy to-do app -- too many cooks in the kitchen!

(on closer inspection, not everybody on the list has something to do with the app, they also list their chef, a "coordinator" (whatever that means), and recruiters and sales folks)

with all kinds of ex-FB and ex-Googlers (and an ex-Palantir and Yelp) including data scientists, mathematicians and machine learning folks, I have a feeling they must have more in store than what they show here:

http://asana.com/2011/05/new-asana-intro-video/

And which Trello does much better.

If not...this is way too heavyweight a team.

Oh, and a $9mil round.

So I worry whether or not there is an actual underlying business model that can sustain such a large team.

Something in there just does not add up.