Let's say college costs $100,000 (tuition plus opportunity cost of income, etc). Now let's say instead of spending that $100,000 on college we invested the money instead at 6% per year returns. That will give you $1,028,572.
The difference between college and no college is about $1,100,000.
My point isn't that college isn't worth it (most of the time I think it is). My point is that the gains are not as great as a simplistic comparison might suggest.
On a final note: The analyses comparing college to no college rarely adjust for things like IQ or emotional intelligence, which should really be the included so that there's no bias towards college simply because the smarter more conscientious part of the population decides to attend and complete college.