This is the link to the paper: https://www.aes.org/e-lib/browse.cfm?elib=20758
These are speakers with this: https://uk.kef.com/pages/ls50-meta
And this is the marketing page for the same item as the paper covers: https://uk.kef.com/pages/metamaterial
I listened to these speakers... they are good. But I didn't find them "better" than others I listened to in my room (I home auditioned quite a few speaker pairs), a bit too crisp, cold and surgical. That was likely nothing to do with the metamaterial absorption and probably more to do with the way the electronics inside worked. YMMV, listen to them to find out.
In the end for me, I opted for far more traditional speakers: near field I have some PSI Audio studio monitors ( https://www.psiaudio.swiss/ ), and for the larger room some Tannoy Eatons ( https://www.tannoy.com/product.html?modelCode=P0DEL ). I do have some recent KEFs, but they're for the kitchen radio(!).
I would be far more interested in this material and approach being taken out of loudspeakers and implemented in transport modes that have high background noise, or in baffles in concert halls (or even cafes!).