Looks similar to a nocode version of autoit maybe. Its one of those tools that is challenging to understand but has incredible amounts of power. If you're familiar with old school runescape, it lets me set up a pretty nuanced bot for almost any acitivity in the game in about an hour. There are 150 actions, and a ridiculous number of settings. Many of the actions are ones I wouldn't think of when doing automation, but turn out to be useful (ie waiting for the count of colors within a certain area to be above or below a threshold).
Surely one of those things most people here would look at and prefer to write python on their own!
In adtech a lot of people are very technically adept but never learned to code so tools like that can fill needs quite well. Even if a vendor has an api I’d have to get product to dedicate hours/etc etc, or I can write a little automation and skip the api.