something like this but far more mundane
Others in these comments have also suggested steganography in both the video and audio streams. The problem with that is that when you retrieve a video from YouTube, you never get the original version back. You only get a lossy re-encoded version, and the very definition of lossy encoding is to toss out details that humans can't (or wouldn't easily) perceive, including ultra-sonic audio.
Or better yet, the file could be one third the size if the human says the numbers 0 to 7.
Some forms of DRM are already essentially this, compression - and even crappy camera recording from a theater - resistant DRM that is essentially stegonagraphy (you can't visually tell its there) exist.
EDIT: "compression resistant watermark" is a good search phrase if anyone is curious