Street View turns 15
blog.google
blog.google
I wish I knew the strategic and business analysis that was behind thinking up the feature, green lighting and funding it.
I definitely did not have the foresight to see how street view could ever be worth the investment 15 years ago.
Today I am more inclined to see the tremendous value of google maps as a whole.
Come to think of it, i've seen more professionals use it than anything else. The ability to go somewhere, without actually going there and actually see it is truly a asset.
The reason their ads make infinite money is they’re the best at serving them, they’re vertically integrated, and their ad auction systems are set up to cheat in their favor.
It doesn't mean it's effective, but it's still clearly profitable.
“Surveillance capitalism” earns nothing compared to how much cash Apple makes, but there isn’t a field of studying “cell phone capitalism”.
“Surveillance capitalism” is interesting/unique because not all of the relevant parties in the exchange (users, platforms, advertisers) actually understand their role in the exchange.
Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
And you’ve just shown your hand at having $500 to dispose, maybe a local casino ad would fit well here?
While the geographies of gaming consoles overlaps well, it doesn’t for automobiles, restaurants, service providers (mechanics or dentists or whatever).
Yep:
https://www.google.com/search?q=free+cad+software https://www.google.com/search?q=free+office+suite
Asking for open source or GPL will usually get rid of the ads at the top. Companies can clearly pay to get results at the top that don't even fit your search terms.
>Sorta. The real money is from competitors. How much would Microsoft spend to convince someone interested in a ps5 to to spend $500 on an xbox instead? Sony wouldn’t spend as much as Microsoft here except to outbid them out of that ad.
But they still don't need a secret profile to show you ads for an Xbox when you search for PS5...
Note that when the FCC investigated this practice they found that the data collection was definitely a deliberate design decision, which obviously makes sense given they moved Milner (creator of Netstumblr) over from YouTube to work on it.
So yeah, it’s just a fancy hacking project on wheels against unencrypted networks and with a corporate wrap on the car to support the ad network.
We know that Google was doing that, but I thought it was an after thought associated with street view, not the motivation for street view.
2) What especially would be the rationale to put a wardriving expert on the project?
“Data-hungry advertising network grows sensor array with cars” is far more believable to me than “data-hungry advertising network maps the world for free.”
Getting email address, CC info, passwords, names, Wi-Fi SSIDs, MAC addresses, etc all lined up with precise physical locations? That’s of value to the company. Having pictures of houses? Not sure what value that has to the company, and if it had any it’ll be similarly just an input into the same advertising algos.
The SSID collection only turned out controversial later, and they adjusted their data collection. I still don't really see a problem with it, TBH. You radiate into public space, you bear the consequences.
Walmart's fleet, for example, drives 700 million miles. How much data do you think they "accidentally" sniffed and recorded? I'll bet precisely zero bytes, because they are moving goods, and when that's a company's MO it makes no sense to have wardriving equipment or expertise involved.
I'll bet dollars to donuts they track exactly where their vehicles go, and penalize drivers that exceed a certain deviation from the expected route/timing.
Either way seem like perfectly legal things to do.
And hey I never claimed it was illegal. I just claimed it was a likely rationale, that’s what OP was asking about.
Google’s famous motto: “Don’t get us fined too much.”
Did Street View have a positive ROI over time? I don't know. It certainly helped put Google Maps front and center. Maybe you can think of it as a very successful advertising campaign - instead of blowing millions on SuperBowl ads you blow millions on cars taking pictures of every public road mile.
It was just a mistake in a setting. They were accidentally capturing random packets, and of course you collect enough random packets and they will contain every conceivable type of data. It wasn't used for anything. It's not a conspiracy. They did street view to do street view, which is why they kept doing it for 12 years (and counting) after the packet collection was fixed.
There’s obviously all sorts of data that wardriving can pick up that none of those services could (even if they existed at the time, which most didn’t). And obviously you or I have no clue what the data was used for. My guess is that, being a business, they used it for their core business, and your guess is that they spent exorbitant amounts of money to accumulate their pot of gold for… well no gosh darn reason.
Now that Android exists, Google has pretty good reason to continue investing in mapping. But let’s keep in mind that Android also only exists to power the revenue-generating part of the business (ads). This isn’t a critique of Google, this is how businesses work.
Location information is valuable for advertising and other uses, and if you combine many users turning GPS off to conserve battery¹ when they didn't specifically need it, with cell-based location information not being particularly fine-grained[2][3], being able to track location by wireless AP proximity is a pretty valuable extra option. I expect there would have been a fair few people tasked with coming up with ideas for how to collect enough data for it to be a practical option⁴.
[1] IIRC this was before easy controls to stop apps having access to location data if the hardware was turned on
[2] in a crowded city you might be able to track someone to within less than half a mile, but elsewhere this potential error is much higher
[3] or available at all due to reception issues
[4] StreetView came before Android saw public release, so siphoning off location data from users of that OS would not have been an option that early, and even if it was would still rely on GPS use to make the data usefully accurate
There were, at the time, several crowd-sourced sites of Wifi AP locations, which devices could use to estimate location from Wifi RSSI. So making a private, comprehensive database of the same is a pretty obvious task for a company that is either trying to catalog the world's information, or that wants to do something with location-based services on mobile devices in the future.
Beyond that, getting an approximate location first is useful, even if you do plan to use GPS. It takes up to 30 seconds to download the ephemeris for a GPS satellite over the air (assuming no uncorrectable errors), after first locking on to the frequency and PRN of each satellite. Cold-start times of 5 minutes under realistic urban conditions were not unusual. Do you want to wait 5 minutes for the map to load on your phone?
However, knowing your approximate location (from nearby APs) narrows the PRN and frequency search space (and you also know which satellites are above the horizon). With ephemeris data downloaded over the internet, every cold start can be as fast as a warm start: Just a couple seconds.
There are plenty of reasons to think that Google intended to war drive from the beginning.
Killing apps after they're done with them is the other big one there.
Tell that to my phone. And my sports watch. GPS being available doesn't use battery on its own, but if apps actually ask for precise location information so it gets used, that doesn't happen for free power-wise.
If nothing else, remember that in mid-2000s, Google was overflowing with cash and was growing rapidly. It was just beginning its transition from "search and only search" into apps (gmail, docs, etc) and mobile. Web ads were pouring in money at a rate hard to comprehend, and the "value" of SSIDs or whatever else you suggest were being farmed, was not even a rounding error.
TIL why NetStumbler stopped getting updated in 2004
-- seems very in line with mission of google -- take photos of everything so you could later run some (at the time OCR, now "ML") analysis over it & presents the information usefully --
I'm also not sure how expensive early street view actually was, does anyone know how many cars/drivers it takes?
I think there were maybe 10s of cars in the first big sweep over the US.
I have no idea how many cars they're running these days.
Those missions statements always make me laugh. What if someone at Google found a great and cheap way to do that (organize the world's information blah blah blah) in a way that's unfortunately completely unmonetizable? Of course, Google would not implement it - and would patent the idea if possible, so that no one else can.
The only true mission is to make as much money as possible.
[1]: https://www.investopedia.com/articles/investing/061115/how-d...
I mean, it's possible if the content you're indexing is offensive or pornographic of course.
LOLOL, business analysis? The idea was entirely an engineering nerd project. We wanted to index the physical world, just like the book scanning project and a bunch of similar ideas.
Source: I helped build one of the original street views vans as my 20% project.
OTOH in France we have people afraid of (someone, not sure whom) tracking their life through the computerized power meters...
More obviously, looking for the address signs of addresses that are expected along a street can dramatically improve driving directions.
Of course, the biggest business value was being able to generate the actual, underlying street maps without having to purchase that from companies that had already digitized and driven the streets.
Some of the best products in the world came out of experimenting and just building something cool - I could never imagine many products that now support business analysts and product managers salaries getting the green light from them if they were pitched from scratch.
It's almost like big business edict is a predatory entity, like a grossly gargantuan gelatinous cube absorbing whatever it can control into it.
Also, Encarta and such had 3D views too.
Google were standing on the shoulders of hundreds of prior projects. They just did it on a scale no-one else could muster.
I’m not sure where the option is on mobile (or if it’s even available), but it’s a great feature on desktop.
In Chicago, there's no more profound Street View experience than virtually walking the streets of the infamous Cabrini-Green housing project in its twilight of 2007, just as the last tenants had been moved out and the towers were beginning to come down. Even through the grainy, first-generation Street View camera, the haunting specter of neglect and despair comes through clear as day. Jump forward a few years, and the towers disappear, leaving greenfields. A few more jumps, and construction fences appear, quickly followed by condos. Less than a decade later, the area is completely unrecognizable.
And now – can you imagine what it would be like to look back fifty years in Street View? A hundred?
Between 1939 and 1941, the Works Progress Administration collaborated with the New York City Tax Department to collect photographs of most buildings in the five boroughs of New York City. In 2018, the NYC Municipal Archives completed the digitization and tagging of these photos. This website places them on a map.
Google has mapped/streetviewed the world twice over, producing useful photo's that help in navigation. And now is building a new camera so they can map the Amazon as well.
Meanwhile Apple is juuuuust about ready polishing and color grading their 20th run of 4K "Look Around" footage of 5th Avenue in New York, fingers crossed this time it will be production ready! You can expect footage of your medium-to-large city any decade now!
Brisbane (the Australia one) has a 3D satellite map from 2010 despite the 2022 copyright date on it. And if you walk along the street view images, it tends to tell you you’re currently viewing the underground tunnel you’re over rather than the surface street you’re actually looking at, which is a funny bug.
In the US, it's actually more limited than in other areas. It's certainly true that Google is ahead, sure - but Look Around isn't just 5th avenue of new york city.
One area lookaround does best is spatial navigation. You can click on bridges, lanes, etc. to jump to them and the animation is MUCH smoother than Google Maps.
If you play regularly you'll begin to notice that around 1 in 10 cities are in fact Vienna.
I'm not sure how it chooses, I suspect it first picks a country, then picks a city.
Without weighting for population or other factors, you end up with a significant number of Taiwan, Singapore and Vienna, far more than their populations or areas should suggest.
GeoGuessr: Guess the location from Google street view - https://news.ycombinator.com/item?id=5748923 - May 2013 (97 comments)
Geoguessr - https://news.ycombinator.com/item?id=5682367 - May 2013 (2 comments)
GeoGuessr: Let's explore the world - https://news.ycombinator.com/item?id=5572324 - April 2013 (2 comments)
It's the story about the team behind TerraVision, a predecessor of Google Maps.
Though the story is not depicted completely accurate, it gives a great hacker vibe from the early days of computing. Can recommend.
https://cdn.forbesmedia.cz/images/eyJ1IjoiXC91cGxvYWRzXC8yMD...
My city's street view is gone, for one.
Depends what you use it for.
For example I often use Street View (in Europe) to find a street with enough free parking before I drive somewhere. You need photos for that.
[0] https://www.nytimes.com/2022/05/23/technology/google-maps-wo...
I've been away from the PNW for a long time, apparently.
Reading further, one person spoke of a 70 mile commute from Olympia; another of 50 miles from Puyallup, and how they'd have to quit because they can't afford the commute.
For those not from the area, they're commuting from one less-densely populated area, ACROSS a densely populated area, to another less-densely-populated area.
Of course, we all have reasons to live where we live (family connections, other employed members of the household close to work, etc). But in this particular example, the commute has basically nothing to do with housing costs. If it was about costs, they could live more cheaply much closer to Bothell. It's all about commute choices.
It works okay when the geometry is simple - like on a long road/street with no junctions. But in more geometrically complex areas - for example, in urban settings around squares or on wide boulevards which have multiple paths - it's frustrating. Often I find the only way to move to where I want is by going back to the map view and clicking somewhere on a nearby blue line.
Same in areas there are no roads/paths but have lots of user submitted panoramic photos - common in historical areas - for example around Roman/Greek/Egyption ruins - you have to go back to the map.
I wonder if somewhere out there like a supercomputer they have a 1:1 mesh/depth map of the world ha as they've mapped it.
On a side note I also applaud/miss their 360 photosphere app that tied in with the g cardboard.
Local fashion and architectural styles, history preserved or not, public safety infrastructure, private wealth versus public wealth, rule of law or local strong men, trust in law enforcement ... Clues everywhere, if you take the time to look.
https://instagram.com/noplacetosit
I stopped using insta because the format was wrong for this project. One day I'll make a dedicated website for it... one day.
One of the situations where it’s deployed for the good of all is real estate: it’s very common for brokers to hide the exact location for various reasons, but there are forums and individuals who from just a few pictures pointing outdoors and a rough location (e..g closest city) can very quickly find the exact location the picture was taken from.
Super useful so you don’t have to waste time visiting in order to find out that the house which looked good over the internet is sandwiched between a 6-lane highway and a pig farm, or is in a gated community, or can only be accessed through an easement.
* It turns out, after an HN search, that this is a more common organized activity than I'd thought; this thread lists several other communities:
In Japan someone doxed a singer by zooming in on the reflections that were in her eyes from a selfie she took:
> A Japanese man accused of stalking and sexually assaulting a young pop star told police he located her through the reflection in her eyes in a picture, according to local media reports.
* https://www.bbc.com/news/world-asia-50000234
* https://petapixel.com/2019/10/14/attacker-used-eye-reflectio...
I'm curious to know what became of the case.
Related are the impressive endeavours that determined the seed of the screenshot used in the game's splash screen and the seed of a 128px (tiny) screenshot used in the UI. The top comment of the first link explains it better than I could here:
Minecraft's “Pack.png” Seed Reversal Methodology https://news.ycombinator.com/item?id=24621303 – 2020-09 (97 comments)
Minecraft@Home https://news.ycombinator.com/item?id=23895789 – 2020-07 (75 comments)
There've also been few server exploits for locating other logged-on players:
Nocom – 2b2t Minecraft server exploit using Monte-Carlo localization https://news.ycombinator.com/item?id=29615428 – 2021-12 (80 comments)
It's interesting how the anarchy server hacking scene is sort of like science, except with the god-like abilities of reverse-engineering the game's binaries.
edit: fix cut off sentence
What?
And server owners--the government--typically draw some line before major glitches and definitely before blatant the cheating of server-side exploits, banning players who do not obey the rules. But the owner of an anarchy server explicitly does not do this, and instead treats any advancements in even cheating technology as legitimate in-game technology. Hence, a technolibertarian metaverse.
Not yet automatic, but the folk at Bellingcat are impressive at figuring out location from pictures and videos (manually, I assume).
I suspect that for smaller towns they have some sort of trigger based on things like new gas stations opening, etc, that causes a car to go by eventually.
Example - random sheriff's office calls in a phone line ripped down when I've got one foot out the door for the day. I pulled up the address on Streetview while she was explaining the scene to me, and it sure looked like coax on that side of the street, our lines were on the other side. Sure enough, 45 minute drive later I called the sheriff and told them to call the cable company.
When you cover an area hundreds of square miles you can't go look at every job before sending a crew out. Pull it up on Streetview, even if the images are 10 years old it's probably still the same.
I also use it to preview a route when navigating from one place to another in unfamiliar locations. That way, I typically don't need any further instructions, the guidance ends up being review anyway and i don't need to worry soich about poorly timed or ambiguous instructions.
They provide API access but it’s very hamstrung and extremely expensive, making it essentially useless for anything except pulling up a single image of a location. It’s useless for any real mapping/localization/analysis project.
Both are crowdsourced platforms.
Still, since they're crowd-sourced from phone data, they only have a single view (no 360 in most places), inaccurate (or at least not reliably accurate) camera calibration, no accurate localization, and possibly most importantly, no LiDAR data.
That's a lot of things that make it much harder to deal with and limit the potential compared to street view.
I've noticed some real estate listings now include drone shots, perhaps to compensate.
> Starting today on Android and iOS globally, it’s now easier than ever to travel back in time right from your phone.
So yes, this is possible now.
(Weirdly enough, historic aerial imagery is only available in the desktop client. You can also look at current street view images there, but for historic pictures you then always need to pull up the same location in the browser…)
Apart from just being nosey, i find street view helpful when driving to an address you don't know, for picking out landmarks etc. The 3D view just about makes up for the lack of street view in that regard.