Andy Bromberg, CEO of Eco, details how Pebble (YC W22) copied them word for word
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As a customer, it’s just a matter of trying something modern - which should mean a better digital-first experience, but not always.
The business model is to partner with a smaller bank and earn credit card like interchange income on debit card transactions due to the Durbin amendment. No other business model needed if you can get a bunch of consumers using a debit card. This applies to U.S. fintech's offering debit cards anyway. https://tanay.substack.com/p/fintech-and-regulatory-arbitrag...
Of course, since their goal seems to have been to copy rather than improve on Eco's idea, maybe step one of their plan was just as irredeemable as any of the other actions they've taken.
Overly optimistic marketing copy, super customer friendly hype about changing their world; check, check.
Enjoy riding the bandwagon others pushed down the hill, Andy. Everything old is new again.
Web devs copy and paste frameworks and config state all over. Marketing people do to. I guess when the brand is all there is because the tech stack and service have been done to death, protecting generic marketing hype is necessary.