They do, but only through the proxy of 'likes' and 'followers'. This leads to a bigger problem with web content, especially with video - people conflate the quality of the video production with the quality of the content. Someone who can make slick, glossy videos full of effects will almost always have a far larger following than someone who makes videos with better content but worse visuals. The same goes for a well-designed website. People literally believe that the loading speed of a webpage has an impact on the quality of what it says.
You could put 30 years into learning, understanding, and explaining a complex topic, but if you can't use AffectEffects or you haven't paid attention to your Core Web Vitals the chances are that YouTube and Google are going to rank you lower than someone who can.