Tesla's imaginary PR department engages in this sort of nonsense themselves. They compare their fleet's crash rate, for example, to
all cars on the road in the US, at a time when the age of the average car on the road is the oldest it has ever been.
The average car on the road also isn't a well-optioned mid-luxury car with driver assistance aides.
It would be like BMW saying "our new BMW M-whatever is faster than 90% of cars on the road!" Uh, yes, but how fast is it compared to other new, similarly priced sports sedans?
When you compare Teslas against cars made in a similar time period, in a similar market space (mid luxury) which are much more likely to have driver assistance aides like emergency braking, lane departure warning / intervention, cross traffic warning, etc - Teslas have a much worse crash rate.