Alex3917 - I don't disagree. But, isn't Godin's approach still masterful self marketing? Being self-referential is tacky. So, justifiably, he avoids it.

My point: the fact that you know his style of promotion means he's self promoting. :)

Thanks for giving a more human side of the story. I think Godin is a very good self promoter, but I also think he's someone like Tom Peters: an out of the box marketer. He has different ideas, he can support them, but also he chooses a more shallow way of explaining them, probably to get them faster to the general public. I don't buy Kiyosaki for example, but Peters and Godin: they have interesting, original and honest ideas. I can't say if they are sooo great, but I think they might be useful sometimes.

Anyway, Godin's blog isn't very interesting, but the books are better, at least the ones I read.