It's almost as if an entire platform is built on making sure the arguments are misconstrued and using buzz phrases like "science believer" and "anti-vaxer". It completely destroys what actual argument exists because it's using targeted language.

It's subversive and a direct influence on how politics are taken. You can be against unnecessary medication and be called an anti-vaxer. You can doubt a scientific conclusion without being anti-science.

You just cannot defend yourself against these accusations because they're triggers which purposely end discussions. These phrases are directly linked to terms which are generally universally agreed upon to be good natured. "Safe", "experts", "effective", "empathetic".

It's an attack on the language so that discourse is controlled and effectively one sided.