When the first bullet point of the article is "it's being driven by predatory marketing tactics", it's already clear that this is merely a hit piece with an agenda.
Anytime one is critiquing a futuristic idea that sounds outlandish, they should first stop to ask themselves if they're really given the concept a fair chance. Every major technological revolution was initially considered outlandish and criticized by the mainstream - calculators, computers, the GUI, the internet, cars, planes, remote work, etc.
I'm not saying that web3 is the next evolution of the web. But this article is a very elementary take that suggests the author has no understanding of web3 and hasn't made any effort to.