Another way of looking at it is deaths / trip; a quick search shows 4,800,000,000 bicycle trips in 2019 for a rate of 48 deaths / billion trips and 229 deaths versus 3,600,000,000 car trips and 610 deaths or 169 deaths per billion trips.
The average trip length in the US is apparently something like 10-15m which might make the number of automotive deaths per billion trips something like 130-200. Maybe. (I can't find an actual estimate of the number of trips.)
Another way is deaths per population, see one of my other comments.
Also, it's something that is only a risk to the rider themselves so leaving it to their discretion is warranted IMO.
(Correction: They would not. There were ~610 auto deaths in NL in 2020. That gives 3.5 per 100,000.)
In the US, 2020 had 11.7 automotive deaths per 100,000 people and 0.38 bicycle deaths per 100,000.