> Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don't do one.
Pedal Me has done the math on what the average settlement for a traumatic brain injury to it's staff is going to be, multiplied by the probability of such an event, and has decided that they'll make more money without helmets.
It ignores that much of the risk comes from outside of the drivers control. It ignores that driver behavior could otherwise be monitored to ensure safety.
It would just be nice if it was honest- a driver with a helmet on doesn't match the sexy appeal they're going for. That people might say "if the driver needs a helmet why don't I, the rider?".