Interesting to get an more raw insight into Mark's thinking. In some ways its insightful and prescient, but also feels like there is desperation and a kind of throwing spaghetti at the wall and seeing what sticks. I suppose Facebook has/had the resources to do plenty of spaghetti throwing though.

Another observation is that this would have been the moment for Facebook to lean into short video content a la TikTok. But it seems like the video content is just an after thought for Zuck. Hindsight is 20/20 I suppose, but its interesting that they almost got there. Vine already existed at this point and I guess Zuck did not view it as a threat. Perhaps that's one downside of the "defensibility" mindset that seems to pervade this writing and most of the ideas. I get the sense that this is Zuck responding to competitors, and not really crafting a unique vision for Facebook as its own entity.