Could help with mental health too, hire a therapist(most of us could use it even just a little), get medicated if needed.
It can also help your social life which makes you happier, things like going out to eat with friends, going to concerts, going on dates, getting drinks with the guys, taking a vacation with a SO.
It can also help with health, hiring a nutritionist or trainer, hormone optimization, supplements, necissary surgeries or even cosmetic ones.
It can shape perception of those around you which can open up new opportunites, like dressing well in well tailored clothes or name brand stuff, having a nice car, seeing a hairstylist every other week, get your hands manicured, eyebrows trimmed, body hair removed.
It can make you feel like a good person and actually be true sometimes, like donating to people/orgs, investing in neighborhoods, helping supply a worthy cause (like donating to the EFF), investing in funds with a purpose (like making the world better), helping support the development of new technologies.
It can help you be more effective, hire a secretary or other teams of people that support you (it's why hollywood stars can look good when older, they have literal teams of people making them look good), you can buy that software/device that does that thing you need.
But if you need something to lift your mood immediately, go experience something which can be bought too. Go play around on a jetski, take a trip to Bali, hire an event planner to throw a party for you.
Thinking is kinda painful, if you think about it. You think today in order not to think in the future.
Many people never get to see that future because they don't allow themselves to.
Planning to hire a seasoned developer to help me speed up learning C and C++ at an in depth level. Am a Linux admin, and don't find time to spend time on C/C++. So thinking of spending money on that too.
Taking trips with my wife to do fun things and make memories has been fantastic as well.
Buying good food.
Buying good books (to read, not to collect, in my case. YMMV)
Donating money to good causes.
Buying bicycle parts.
Paying for surgery to repair injuries acquired through bicycle riding. Wait, we may be drifting away from the point here...
Basically the most mainstream male jewellery. No one really needs a watch anymore, your iPhone tells the time more accurately than any watch ever made.
But for some a mechanical, often Swiss watch is an important part of their outward aesthetic.
Most people never notice others watches so you’re likely never impressing anyone with that expensive watch, but if it makes your buddy more confident then that’s great.
In an ever increasingly digital world having a microcosm of precision engineering on your wrist is kind of cool. They also come with some fantastic complications (a fancy word for features), some track multiple time zones which is useful when travelling, some have a stopwatch (chronograph), dive watches have been fantastically waterproofed, and usually have a bezel to measure how long you have been underwater (and how much oxygen you have left).
They are also, in a world of increasing uniformity of picking up the standard issue car or iPhone, a way to express individuality.
Chances are if you're reading this, you can afford the good wine. It's worth it.
I als because I could walk into a liquor store right now and see all sorts of wines varying in price between stuff I’d think twice about drinking and stuff I’d think twice about before paying for.
But I’m always disappointed by the liquor selection. Sure it offers more than a typical bar, but they seem on par with some l fancier cocktail bars I’ve been to. They tend to have a lot of different drinks, but outside of your typical liquors, there’s maybe only one or two brands of anything, never particularly expensive or cheap. But there’s never really much expensive liquors (at least compared to expensive wines, which get locked up)
I eventually realised the $20-30 stuff was significantly better, I was just being cheap.