Tipjoy Raises $1 Million For Its Simple Micropayment Platform
techcrunch.com
techcrunch.com
We think that because things are digital, non-payment doesn't really matter. Digital media creators are always trying to enhance and connect to their 'tribe'. Putting a paywall in between your fans and your content turns them away. Very often it turns them to "piracy".
Do you recall The Pirate Bay's policy on mandating payment? :-P
And how much are people required to pay to read your blog?
I don't know what you mean about the Pirate Bay though.
(Oh, and congrats :))
But the most effective way to reduce the percentage overhead is to make the transaction bigger. That's why Tipjoy's aggregation of payments is good: pay $1 in 100 different places, and your overhead for a credit card will be around 2.5% vs. 20% for a single $1 transaction.
You can also negotiate to lower the overhead, and to my knowledge, that takes large usage more than it takes money. iTunes for example has 65M credit cards. They do whatever they want.
They also already have their fairly usable online banking systems which would make a good base.
The struggle just to provide enough of the basic online banking services to their users. There is a continual stream of new features and products they support (with daily banking being a small part of that).
I have worked on a lot of banking software - and there is absolutely no chance those institutions would be able to compete in this space. They don't want to, they don't need to, and they don't know how to.
Remind me - who else in our round got funded?