You can't compare absolute numbers of deaths in a year vs. number of cars sold in that year. Safety is calculated as injuries per miles driven. For death rate, it is usually shown as deaths per 100k miles driven.

Vehicles sold here is also a mis-leading number. It is talking about Volvo's total safety across all models, but then only including sales numbers for it Electric Vehicles. Tesla sells many more EVs than Volvo.

It talks about battery fires in Tesla models, which are rare. But ignores how many fires happen in ICE vehicles, even though the are far more common.

Everything in this article is mis-leading and low quality analysis.