That confirms something I suspected: blockchain adds nothing to this solution, and is present only because of the fad.
If it is a chip, then maybe. Even more if the chip was like a yubikey with challenge-response (but it isn't).
"The innovation combines food-safe Casein labels with the p-Chip micro transponder — a blockchain crypto-anchor that creates a digital 'twin' for physical items. This scannable new food tag is smaller than a grain of salt and highly durable, delivering next-generation visibility and traceability."
I, for one, had never heard the term "blockchain crypto-anchor" before.