I never really understood how an OKR is at all applicable to an individual. Maybe our OKRs were bad but they were always related to increasing some metric or measure. I can't personally, directly affect any of that. I can do my damnedest to do good work that I think will help with that, but ultimately I have no control over whether our conversion rate goes down because some other department did something that hurt it. Yeah we did a great job on some landing page but then marketing pushed the wrong audience to it so it tanks. How does an OKR help with that? Now it looks like I haven't met any of my goals?
Maybe the problem was we always had these executive-level, vague "objectives" set by the C-suite, but then nobody knew what to actually do with that. Object: be an industry leader in innovation. What does that even mean?