I got the feeling, that niche markets could be lucrative if the middle man (retail) is left out. The internet is a very powerful tool in this regard. It brings together customers from all over the world.
5% of people who buy an iPhone think that the mini is a good choice, but literally every review or discussion of it is positively hysterical about battery life. If you haven't picked one up and handled it, you'd think that it offered no merit and was going to shut down 2 hours into the day.