Which, you know, is fine. If you think the way to change the world is with your "subscription-based site for fashion essentials" I say let a thousand flowers bloom. But you should think twice before mouthing off to the NY Observer, because dismissively asking "what does #OWS even stand for" sounds a lot like "what is Twitter even good for". It's a marker that you haven't been paying attention.
Down at Zucotti Park, people understand that in addition to the decisions that people make individually as consumers, there are also decisions we make collectively. And there's more to politics, which is just the name for those decisions, than policy. Ten-point plans are nice, but the #OWS protesters are making a powerful move just by drawing attention to a set of issues that haven't been on the mainstream agenda. Middle class incomes have stagnated, social mobility is down, Wall Street appears to be back at business with little restructuring, unemployment is at 9%. The protests say, so a political system otherwise ill-disposed to address those issues, that they _matter_, and that there is a constituency to fix them. To their fellow citizens, the protesters are saying "these are serious problems, and we should care about them." If you can convince people of that last bit, and #OWS has momentum on that score, the policies will follow.