Putin cares too much about his internal front. He will gladly throw any foreign property owned by the Russian state under the bus if he thinks giving the Russians the foreign brands they are accustomed to can quell any disobedience or unrest. Either Russia takes the nationalistic route and converts all of its fast food joints to Uncle Vania's, or it will surely reopen its McDonalds while violating their brands. I don't really think they give a damn anyway, their business relations with the West are gone for good and they won't be mended any time soon.
Russia makes most of its money from primary sector exports (grains, oil, gas, minerals, ...), and that's basically the only thing they care about. They are building new markets in Asia for that, in countries like China that definitely don't give a damn about Burger King's IP or whatever. They know that unless Putin is deposed tomorrow and Russia demilitarises the Europeans will switch to LNG and North African natural gas anyway, they are just playing ball with what they have.
Also, those properties in the West would probably get confiscated or sequestered very soon anyway.