If there is money involved and value in being able to trick search engines, I’m not surprised it’s a thriving business of grift.
I just got tired of iterative refining not working as it used to in the past. I once got results for databases when searching for decibels (despite spelling it out in full), so it isn't just a matter of semantically related terms.
The rewriting is just braindead and the ranking algorithm falls for generated content way too easily. Google shouldn't be trying to teach me DHCP when I am clearly trying to recall a config item, but then it gets worse when you read the infobox and realize that it's written at a toddler level of comprehension.
This is with the caveat that all search engines rely on some level of personalization, so you might be able to get good results on google if they deem you worthy.