Very interesting, but I don't think it's cause for editorializing in the title. If we find it sweet, then we'll think "sweet" all by ourselves.
This is one of those things that is going to provoke a “wow” from some folks, a “meh” from others, and a “dystopia” from yet others again.
The day my iPhone starts whispering in my ear about the daily specials when I walk by a store... That day I will not be saying “sweet!"