First of all it's a terrible reading experience. Why would I want to lug around a whole laptop to read some books? My 10.1" e-ink tablet is already perfect. And if not books, what else would I read, documents? documentation? as per what reason? to _program_ on that device? so it would need to have a complete desktop OS to deploy everything that I need? on such limited hardware?
Secondly it's a terrible writing experience. Not in a million years that keyboard is going to be better than a model M or even a decent mechanical keyboard. Also, again, write what? A book or a scientific paper? ok sure, if you are so dedicated that you are willing to buy a device only for that to bring with you on your travels then please go ahead. Also writing code would be impossible because as I've mentioned you would basically need your whole stack.
Lastly it seems to really not solve the problem it claims to solve. What's the purpose of this device, to have less distractions? Ok, then why couldn't I just write my stuff on a notebook or with a typewriter? If you want purpose and intentionality those are really the ways to do it, not mash your keyboard infinitely at a e-ink laptop. Same goes for reading, if the aim is to make reading slower and more comfortable then just read a good old book. Nothing slower and more distraction-free than being able only to bring one with you at a time because of the size.
Please then, could anybody tell me what they find interesting about this product? Because I really don't get it