>>Tropicana’s original packaging had rich colours and a strong visual hierarchy. On the other hand, the new packaging failed to impress the consumers, with clean lines, a lack of visuals, transforming the once indistinguishable orange juice into a “generic store brand” product.
This same thing happens in everything else too, such as automotive controls and web design.
The damn "designers" are so infatuated with their "principles" of design and aesthetics that they completely ignore the fact that DESIGN IS SECONDARY TO FUNCTION — if you make it stop working, your design sucks, no matter how good you think it looks.
Whether you make it harder to notice the brand that I've always associated with good fruit juice, harder to find the controls to my automobile by touch while the windshield is fogging with blinding glare of oncoming cars, or just harder to find a common function on your web page/app, IDGAF how aesthetically pleasing, clean, or hip your "design is" — you had one job and you FAILED.
How designers and their teachers and managers can so consistently and massively fail to understand that fundamental concept is just baffling.