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At least for me it’s about pattern recognition of something that I know delivers value.

As in I’ve had this juice before and it’s good and I don’t know the name but I recognize what the bottle looks like.

At least that’s how parents with young kids operate.

Iconography.

I honestly don't care to read the packaging every time I shop. Once I find something I like, I buy the "same" damn one at a glance.

If I stopped and read every package in the grocery store I'd never make it out of there.