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Comment by henvic | Hacker News Reader

> buying the liquid form means paying for the shipping and space cost of the water.

Buying frozen solid means cleaning up your mixer. I also bet it's easier to lose some fiber.

Either way, the taste isn't the same as freshly made juice.

I'm from Brazil and loved tangerine/mandarin juice since when I was a kid. Now I've moved to the Netherlands and love it even more. How come, you may ask? In Brazil, we usually find tangerine pulps. Here, I buy fresh tangerine in the supermarket. Sure thing, it takes much longer to squeeze them and clean things up... but the taste is 5 times better.

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> Buying frozen solid means cleaning up your mixer. I also bet it's easier to lose some fiber.

Maybe I'm doing it wrong, but I've always just put the concentrate brick (cylinder?) into a pitcher, filled it up with the right amount of water, and mixed it until fully melted. It's no worse to clean up than anything else in a pitcher would be.

I agree completely about fresh-squeezed juices, by the way. I do my own juices directly when I have time! But the point was about American consumers, who are buying reconstituted concentrate anyways (just that someone's done the reconstituting for them.)

US has "not from concentrate" juice. That's the primary reason people buy Tropicana instead of store brand.

I think most Tropicana in the US is from concentrate. "Pure Premium" is their sub-brand for NFC (not-from-concentrate) at the moment; they've previously called it "Tropicana Natural" but were sued since even NFC orange juice requires significant processing to make it last more than a few days.

(Which goes to the other point: most store brand orange juice comes from your local Dole, Minute Maid, or Tropicana distribution center, which is bottling/filling the cartons from concentrate. It's all the same supply chain, the only thing that's different is the brand tax.)

Edit: Weakened the claim about how much is from concentrate, because I'm having trouble finding a statistic.

Second edit: I'm wrong, the majority of orange juice sold in the US is NFC. So this is a market distinction I wasn't aware of.

> the only thing that's different is the brand tax

They have different flavor bombs.

Same as branded gas that all comes from the same regional depot with vendor specific additives dumped in the trailer before delivery.

>he point was about American consumers, who are buying reconstituted concentrate anyways (just that someone's done the reconstituting for them

They aren't. Over 90% of orange juice sold in the US is not from concentrate.

not from concentrate does not mean it isnt reconstituted. its just that instead of removing the water to preserve it they remove the oxygen. deaeration removes more flavor than dehydration, so they must be put back in. thats why tropicana tastes more like orange juice than orange juice

I keep reading this here but this is forbidden by law in France (as they call it "100% pur jus"). They could add vitamin C if they wanted but they don't seem to, given the nutritional data.

Is Tropicana juice different in the US and in the EU?

Not wrong at all, this is a great idea (as long as it mixes well).

I've resorted to something similar when making my tangerine juice: I put some water, ice, and a sugar cane "square" in the jar or cups first, and then go to squeeze the juice. By the time I'm over making lunch or dinner, the juice is ready without having to use a spoon to mix it.

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