Over 90% of the entire human population has cell phones,
globally. Sure, some of them lack data or at least
robust data, but the writing is firmly on the wall: people are getting online one way or another. Meanwhile, Facebook has nearly 3 billion active users
on its own. It only started in 2004 and it wasn’t even available to the general public for years.
By some estimates, 4 billion people don’t even have postal addresses yet. This is substantial adoption in an exceedingly short period.
Many things can be said about exactly how and why this happened, but by and large Facebook became a utility for communicating with people who you otherwise would have trouble keeping up with due to geographical differences or other life changes.
That said, as it has become so ubiquitous, today many people use it to keep up with people they see every day. Hell, I’m more likely to get a Discord message from someone who is a room away rather than them walk over. The utility of the internet draws people in, but once you have it, it can become second nature. Many of us carry around internet communicators in our pockets 24/7. You may initially mostly have one so you can use Maps, or call someone if you need to, but if it has a data connection and a screen it can probably be used to post to Facebook or watch a YouTube video.
If it were deniable before, I’d argue COVID-19 lockdown only made it more evident just how online everyone was, and if they weren’t already, it certainly gave them a push to get there.
For economical and other reasons, I’m sure Internet and social media adoption will slow down and it will take a long time to permeate even more of life. However, many Americans probably already spend more time with social interactions online than IRL.
According to the U.S. Bureau of Labor Statistics:
> From 2003 to 2017, the average amount of time Americans spent socializing per day dropped from about 46 minutes to 39 minutes.
Meanwhile, many reports have cited frankly alarming amounts of time spent on platforms like Facebook and phones in general, with one claiming that Americans on average spend 7 hours a week using Facebook, and a report[1] from Pew Research Center asserts that 31% of American adults claim to be online “almost constantly.”
Of course, this is U.S. centric to some degree, but the writing is on the wall. People still speak, read, watch TV, talk on the telephone, and communicate in every way they used to. Except they use Facebook more, and they use the “telephone” to do internet communication more than they use it to do voice calls over the traditional phone network. No matter how you look at it, the internet is eating up social interactions of all kinds. And if you don’t see it yet, you probably won’t have to wait long on this trajectory. For better and worse.
[1] https://www.pewresearch.org/fact-tank/2021/03/26/about-three...