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A higher price doesn't mean that most people, or even most of the people who buy it, think Hersheys is objectively "better".

My assumption in this case would be that it's higher price because higher cost because imported, and consequently it's only bought by homesick expats or people who specifically want a famous US brand, not people who are optimising for price/quality.

I just posted it. Probably half a dozen if it's anything like any of my others.

> Hersheys is indeed marked as a fancy import in Europe (as are most American snacks).

Then you don't have to imagine?

I wouldn't say "fancy", more "exotic". It tastes weird and most people wouldn't buy it unless it's at a similar price point and they like trying new things. Anyone buying it expecting "premium" quality would be disappointed though.

Here in Germany Milka is basically the main brand and Lindt is the affordable luxury option. Hershey's is rarely even available.

Lmao, Lindt is waaaaaaaay better than Hershey's. Much, much higher quality imo.