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Also the context is missing for the $0.01 Hershey’s Kiss. I wouldn’t stop for sweets in a supermarket sample offering if I had to pay for it but in a controlled study I would make a decision between the two chocolates.

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Also paying a penny for something would be a major inconvenience at this point. I haven't carried coins in ages. If it is adding a penny onto some other bill, no problem. But a separate paying experience of just 1 penny would be quite costly to me.

All I came away with was the suspicion that most people understand the different levels of quality in chocolate.

I won't eat free Hershey's chocolate, it isn't worth the calories.

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