that seems like a logical contradiction.
Money made with ads = how much advertisers pay
Money made with ads per user = how much advertisers pay / number of users.
If they average to... $10/user, then it's viable.
Money made with ads = how much advertisers pay
Money made with ads per user = how much advertisers pay / number of users.
If they average to... $10/user, then it's viable.
Once you remove a portion of those eyeballs, you might make more money short-term, but long-term you might end up in difficult conversations with large advertisers.