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Why is dropbox suddenly getting a slew of coverage? Did this article get written because got a big feature in Fortune? Did they just hire someone to interact with the press?

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It’s called “Journalists read the press, too”.

Most likely paid PR. Journalists are lazy and they already written articles.

Somehow I doubt a public relations agent on Dropbox's payroll wrote up a piece specifically from David Pogue's point of view, in the unique writing style of David Pogue, so that David Pogue could simply submit it to the New York Times, claim it as his own, and collect two paycheques.

I'm all for healthy skepticism, but not purely speculative conspiracy theories.

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