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While I haven't tried these swim lanes (or Trello since acquisition), I agree with you. Trello was about simplicity and being the anti-Jira. I don't see swimlanes as an absolute must-have that's in keeping with how Trello was built.

I think there will always be a group praising the addition of features. That's how all Enterprise software gets to be the way it is. Every "I won't buy it because I need $checkbox_feature" begets a meeting between sales and engineering to see how fast it could be implemented.

This is a 3rd-party add-on, not a native Trello feature.

right, good call

> JIRA-ification

(Noun, cf. JIRA) A process of systematically degrading a software system, e.g. in an attempt to monetize it.