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So it sounds like the restaurants are overestimating how well an instagram account responds to their needs. Maybe they do need to invest in a more traditional web page after all. I'll happily disregard any restaurant that forces me to log on whatever platform to view their menu.

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But by catering to the Instagram crowd, they drive more engagement from the people on that platform. Maybe they are leaving money on the table, but if they are happy with the current performance, then that is their decision.

Note: I also loathe Instagram menus

You're kinda doing a little logical fallacy there too.

Okay.

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