It's largely a generational thing.
The new generations (Millennial, Z) were taught that "celebrate diversity" is the goal. Which means to highlight all the different races, creeds, colors, etc...
Previous generations (X, Boomers) were taught that being "color blind" was the ideal. Which means to treat every person the same, and disregard their race, creed, colors, etc...
Both groups are using the same language for the goal: To end racism. But the ways they were trained to do so are the exact opposite of each other.