1. He claims that the entire "outdoor" movement was created by Oil and Gas which I think we know is total BS. Humans have been exploring the outdoors long before oil and gas - hunting - exploring - etc.
2. While TNF does definitely produce a ton of crap (and is really not my favourite brand in general) there is just currently no better substitute performance wise for petroleum based products in many areas. You can make a lot out of natural materials but a nice and lightweight waterproof jacket is not really one of them.
3. The original founder of the TNF (now deceased) bought tons and tons of land throughout Chile for years that people thought was for malicious ends. It turned out to be, however, that they were instead intending to donate the land to create even more natural parks (which Chile already has a ton of). Not a small amount of land here - we are talking quite a bit.
The "outdoor industry" in general has pretty much all of the problems he lists and tons of companies don't do shit in reality to help the environment. Would I prefer for all of these companies to stop making so much VOLUME of product and instead focus on quality and longevity and for consumers to focus more on buying used and second hand products? Of course. But this doesn't seem intended to really focus on that at all and is just a hit piece specifically on TNF. Who is paying for this advertisement and what is their motivation?
Why not focus instead on the problems of the outdoor industry in general?