Wired is not trying to sell to you.

You clicked a link to a Wired article that someone posted on Hacker News. Wired was not involved.

Digital properties aren't going to be groomed to meet your precise tastes. This is doubly so for general interest publications like Wired that have to appeal to a broad base of viewers and can't charge more than a few bucks for a subscription.

If the article is valuable but paywalled, there are ways to get around that. Try turning off Javascript or accessing the page in an incognito browser. archive.ph can also work.