Naked greed from FIFA it sounds like..
For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.
For FIFA to ask for a $1bn over 4 years based on EA's revenue of nearly $6bn from FIFA and Ultimate Team in the same period (assuming zero growth) doesn't seem that greedy to me.
EA are no saints either, of course. FIFA the game has morphed into a microtransaction nightmare. But I think they will still get their $6bn with or without FIFA on the box, Ultimate Team is the brand now. The only thing derailing that train is legislation (increasingly likely given how it targets children)