Overall I think the main current barrier to entry has been usb-c alt modes. If someone plugs a hdmi adapter into one of the hubs ports, ehat happens then? USB3+C's crazy lane splitting has been pretty suboptimal for figuring out what the role of a hub really is in the world today.
USB4 at least fixes that, makes usb a packet switched transport that tunnels other protocols. Now if someome plugs a displayport adapter into a hub, it's just going to use bandwidth. The whole tree under the usb-root doesnt have to totslly rebuild itself to make available a lane for some other purpose. The flexibility of usb-c, with it's two channels, is a complexity we've only finally specified a proper means to make use of. It's getting better. Looking forward to some other companies starting to offer hub chips, seeing this young new scene begin to evolve.