It’s a PR problem. I think it matters the name we use to call them and how they are interpreted by general public.

Currently we call them like IndieHackers, bootstrapped startup, life style business.

All not fancy as “unicorn” it is. We need a new PR that makes this kind of business cool for the general public.

In these day if you have a profitable bootstrapped business (<1M$) people say that you should raise capital to grow and become an unicorn and your are not cool or not get PR attention until you raise funds. I think is a PR problem. There is an opportunity for a new media space. Like IndieHackers but without the term “hackers” in the title which reminds something dark for the general public.