TechStars, Lies & Videotape
melanie.io
melanie.io
I have friends in media and showbusiness, so I've seen these things from behind the scenes, and have a good feel for the dynamics. Media is about getting customers just like any other company, and their product is stories. They try to make these stories as appealing as possible, just like any other company tries to make the product their customers want.Truth plays second fiddle to a good story.
Oftentimes we think the media is engaged in a search for truth, justice and a real portrayal of how things work, but unfortunately that's not the how it is. They are there to sell you entertainment, and if the truth isn't sexy enough they'll pimp it up until it is. That's how it works.
On a broader note this is a huge problem for democracy - what we believe to be a guard against lies, bad politics and corruption is in reality just entertainment created by for-profit corporations with no interest in keeping a government honest or multinational corporations on the right side of the law. It's about business. Big business.
It's all part of the current celebrity mania that has engulfed society. All you need is a hook to get into gossip magazines - once there, you can leverage yourself as much as you like, whether that is photo opportunities with orphans or passing out in front of nightclubs. I think the second-tier sports players would find that mightily attractive, because it's certainly harder to keep winning at the sport you're playing.
For example, owners might trade wins/losses now to help a storyline in exchange for markers for future wins when they're on a championship track.
The NFL's lawyers stated the NFL competes in the "entertainment marketplace" (http://judiciary.senate.gov/hearings/testimony.cfm?renderfor...) and operates as a single entity, not as 32 teams.
Moreover there have been several politically-beneficial wins in the last 10 years -- the Patriots winning the Super Bowl after 911, the Saints winning it after Katrina, the Jets winning this year's Sunday night opener on the 10th anniversary of 911, in a metaphorical come-from-behind victory -- did you see how that game went down?
In the Jets game, Romo literally had to throw the game away in the 4th to lose it, and then his reputation was restored the next two weeks after two dramatic, media-hyped come-from-behind victories while playing with broken ribs and a punctured lung.
Thing is, you show a couple of examples that are easily coincidences while there are many many counter examples. One big recent one is first super bowl in the new Texas stadium where the Cowboys were picked early season to go there and win. I don't even think they made the playoffs that year.
Hamilton in Spa 2008 and Alonso in Monza 2006 are examples which come to mind.
The second part is that the actors generally work for free, or close to free. This gets around pesky actors problems, such as unions, conditions and all the other things.
So you have people with a lower internal bar to 'believing' the stories and getting involved, and a cast that generally is working for free under conditions that would get regular actors up in arms.
The result is big profits for a successful reality TV show. The problem is that reality is rarely interesting outside a game show or contrived setup (ie survivor, biggest loser). So you get quasi-reality shows like Operation Repo which is completely acted following scripts but posing as reality, through the 'reality like' shows where real events are distorted to highlight the differences, right down to proper documentaries which try and follow the facts as blandly as possible. And the ratings will, other things being equal, be inversely proportionate to the amount of 'reality' in the show.
Bottom line : people who are to go on reality TV shows would do well to avail themselves of the facts before going in. Whether this means getting an agent or something like that, I don't know. But wishing and hoping for fair treatment is an unwise strategy. (note: I'm addressing reality shows in general, not this specific example).
> Oftentimes we think the media is engaged in a search for truth, justice and a real portrayal of how things work </quote>
I'm astonished that there are people who can think that at any age. Kids are either too young even to understand the concepts involved or too old to believe in Santa Claus. It might be culture-dependent.
Maybe I'm too naive in believing that somebody can sincerely write about the presumed right way good media should work.
I agree from a moral point of view. But Nature doesn't know should or shouldn't it either is or is not. And it doesn't require many observations to see what the business practices in the media are.
It would be unusual to expect faithfulness from a prostitute; she doesn't make the rules.
Melanie might be strong and brilliant, but there's real live footage here of her being unrealistic, ineloquent and covering for a weak business model (in which she appears to have zero unfair advantage) by hiding behind a claim that "developers just don't get fashion".
This show might be trash but her responses to medium-hard questions about her business model don't suggest CEO DNA. I've never met a competent CEO that says "like" constantly and says what they think VCs want to hear.
Even the best first time start-up CEO's require hundreds of run-throughs to get their story polished. TechStars exists in large part to give entrepreneurs this opportunity to practice.
I do think there's room to do a quality documentary on YC or TechStars, but the dramatic reality show format is inherently crap.
EDIT: Melanie says I'm wrong. Color me surprised.
Required by whom?
Sounds like TechStars signed up for a 'documentary' PR push and prioritized the filming over the founders. If it didn't work out, sorry, but I don't think TS can play the victim card here.
Could someone from TechStars clarify if teams were given a chance to opt out?
EDIT: Just saw below that it was required for all teams to participate or drop out of TechStars. Wow.
Trust me, Bloomberg wanted to do far worse, but TS fought hard to make sure they didn't. We're all fairly upset at how it was cut.
Doing a startup is hard enough with your personal emotional ups and downs. To add a reality tv show to that just seems like the worst idea ever. Maybe it's good for media startups to get as much press as possible, good or bad. But this blog post seems to suggest otherwise.
If the people running Techstars really got fooled by Bloomberg, then how can I trust these people about giving good startup advice?
The title of this blog post doesn't help. Why isn't it Bloomberg, lies and videotape?
To the OP I say "what did you expect?". If you are not versed with the media and yet agree on giving them hours and hours of access, you will get some twisted final product more times than not.
Also why PR firms still exist.
Props to you for showing up at the reunion show despite how you were portrayed.
I guess that last show was part of the contract too right?
Shame on Bloomberg.
Incidentally, our company is working in technology around video editing. :-p
I would be shocked if PG allowed a program like this about YC to air.
I don't think you can argue that Bloomberg is in the wrong. They are a media house. They have to create drama to sell the show.
TS should have had better contracts to enforce more editorial control over the end-product.
I have just watched 2 episodes, and David Tisch looks like a real douchebag that seems to be acting like a dick for the camera.
This also feels less like a 'mentoring' program, where people are helping you make your startup success and more like "I (Tisch) know all the answers. Listen to me or you are gonna fail."
Definitely not the type of environment I would want to build my company in. The very point of being an entrepreneur is so that you can control your own destiny, not trade your corporate overlord boss to some entitled investor that thinks he knows everything.
The show was supposed to portray TS in a good light, and even the Davids are taken back by this reaction.
As one of our investors (in the interest of full disclosure), Tisch is awesome. He's always looking out for the best for his companies, either as personal investments or TS companies. I'm also sure none of the TS companies would say the program was a net negative, rather than a net positive.
As for the mentoring aspect, what Bloomberg didn't show is that the entire 1st month of TS is spent with 40-60 mentor meetings so you find the best mentors for your company. Tisch and Cohen are there to keep you on track from an investor's perspective, but they heavily rely on their mentors to keep you on track.
David Tisch, David Cohen, and the other dozens mentors who helped us during the program have been amazing. They stayed in the office with us until late at night. And you can hear our comments about them on TV in different occasions, even in the finale.
Maybe Bloomberg exaggerated a bit the personalities of everyone (e.g., Jason of OnSwipe is great to be around, he jokes a lot) but the TechStars program in itself was great.
And if you do not like people criticizing your idea, you probably shouldn't be an entrepreneur, because that will happen a lot. And that's ok. It's your job to listen and figure out if they are right, or convince them if they are wrong.
I feel for those who applied to TechStars NY, not knowing about the circus they were getting into. Startups are hard enough without additional, external distractions.
I think another good setting for this would be a coworking space, I know techstars is essentially that but at a regular coworking space you get a heap of diversity in what people are doing which adds interest.
It even got an Emmy[5]!
Edit: Vimeo still got them all: http://vimeo.com/13484895
[1] http://www.techstars.com/thefounders
[2] http://www.google.com/search?q=site:www.techstars.com%20thef...
[3] http://www.techstars.com/the-founders-episode-5-and-6/
[4] http://www.youtube.com/watch?v=OsKKNYAQpnQ
[5] http://www.techstars.com/the-founders-wins-a-heartland-emmy/
Just as true here as elsewhere: if you're not a customer, you're probably the product. Being someone else's content can suck.
Melanie, I'm really glad you called bullshit. Keep rocking.
I too am a bit disappointed in Bloomberg. The fact of the matter is that you have a lot of strong, driven entrepreneurs in the same program, and while some of what you saw is accurate, Bloomberg really made an effort to polarize and make extreme the various personality types. Reece does not always talk about sports or use athlete analogies. Jason Baptiste doesn't walk around constantly saying he'll own the internet (although if you prod him for it, he'll probably say it), and Melanie is not clueless. I'm super excited for her current startup, she definitely shows more wisdom in leaner methodologies.
In short, TechStars++, Bloomberg--.
while the finished product that Bloomberg aired is not the most amazing piece of journalism i've ever seen, i don't think TechStars is to blame for that.
the TechStars ethos is to be open and encourage entrepreneurship. to this end, TechStars asked us if we were ok with putting ourselves out there to the world and we all agreed to it before the program started.
at the end of the day, 10/11 companies got funded, a few are driving great revenues already and all are on track to build great companies... it's hard to argue with that.
and if anyone out there learns from what we went through on the show, or is excited by startups or encouraged to go start/join a startup... then the show is a success.
while i agree that the show is not all-inclusive of the complexity of startups, i think it's funny how much noise is made about the show itself, when the good news is people are excited about startups enough to 1. make a show and 2. to watch it
some of us are going to succeed and some of us are going to fail... some publicly, some not so publicly
TechStars chose, and we agreed, to doing this in the public eye
You mean 'founder of a business that is funded by techstars' I presume?
- Lee Hoffman (CEO, VERI)
Either way - Dope pivot w/ Veri, Lee
Reality TV is a pretty bogus misrepresentation of actual reality, anyway. I'm glad they didn't film our class!
disclaimer: TechStar alum from NYC Winter '11 here... while the finished product that Bloomberg aired is not the most amazing piece of journalism i've ever seen, i don't think TechStars is to blame for that. the TechStars ethos is to be open and encourage entrepreneurship. to this end, TechStars asked us if we were ok with putting ourselves out there to the world and we all agreed to it before the program started. at the end of the day, 10/11 companies got funded, a few are driving great revenues already and all are on track to build great companies... it's hard to argue with that. and if anyone out there learns from what we went through on the show, or is excited by startups or encouraged to go start/join a startup... then the show is a success.
That's messed up.
I recommend the TechStars program to anyone, without any reservation whatsoever. It was really awesome for us. We started basically at zero, along with Lee (Veri), and another team not featured (who's now FourSquareAndSevenYearsAgo). We came out much stronger at the end than we could have been without TechStars with an awesome network, some great mentors, and were able to raise a bit over $1.6. Tisch and Cohen are awesome.
Seriously, don't let the show sour you at all on the program. Some companies will have drama early on, and the show really played it up.
http://www.thisamericanlife.org/radio-archives/episode/444/g...
I suppose in that situation the publicity is very hard to turn down.
Hopefully lessons have been learned.
I can understand how her portrayal would upset Melanie, but I thought she came across as enthusiastic and polished.
Also, ToVieFor is a great name!
I actually found the shows entertaining. Then again I feel I'm competent enough to understand the difference between the bits that were added for drama and the bits covering the real startup process.
Speaking of which, chracterisations aside, I feel the show did a good job of explaining the highs and lows of the startup process to non-startup people I.e. it's not all about ripping an idea off a couple of brothers, building a site in a night, serendipitously running into a former tech startup superstar who helps you rip off your friends before creating a multi-billion dollar business, all while wearing a hoodie with secret symbols sewn into the lining and wearing flip flops.
Just sayin...
At our final interviews to get into the program, they told us that we were accepted before telling us about the show. They actually asked us "would you mind being part of a documentary on your experience filmed by Bloomberg?". We didn't mind. I did not feel it was forced on us. They asked politely, and we agreed enthusiastically. We really wanted to be in TechStars.
TechStars was a great experience for me. I lived/worked for 4 months, 20 hours a day, shoulder-to-shoulder with 40 among the brightest people you can find in the US which now become my closest friend. It did not matter what we were doing or where, we were all helping each other succeed, sharing experiences, contacts, reviewing pitches, etc. And even now, 6 months later, we still speak often and have tons of fun every time we see each other. It's a family.
But that's not all, TechStars allowed us to meet and bond with dozens of the greatest and smartest investors and CEOs of the United States. They helped us, coached us, and pushed us to the our best at all time. And even now that the show is over, they are reaching out, helping out, and creating connections for us. It is great. Simply great.
We really all feel part of a big group which I am sure will last forever.
Having the cameras around during the program was actually fun, at least for me. The crews became friends and it was normal to have them around. They did not change a bit what we were doing and how: they did not tell us what to say, they did not create drama, they did not ask gotcha-questions. Of course, compressing 5000 hours of video in less than 2 hours of show forced them to do some liberal editing. And I am sure that lots of things changed at Bloomberg between January and last Tuesday. They had to focus on 6 companies instead of 11, pick some characters instead of the teams, and reduce hours of meetings into a few seconds.
Melanie is great and is already running with a new idea. The show did not portray her that way. Too bad. Same thing for the meeting with my co-founder, they should have skipped the money troubles of Jason, it did not help anybody. But that's show-business I guess, and since everything during the program went so smooth and it was so positive, they probably had to focus on those two moments to create a bit of drama, which, given the amount of "reality" on TV nowadays, seem to be necessary.
I highly, highly, highly, highly, highly, highly, highly... :) recommend submitting your application to TechStars and do your best to be accepted into the program. It may just be the best thing you do after coming up with the idea for your company.