Problem is, they are still proxies. Proxies are great at satisfying feelings, but proxies are by no means a guarantee they will reflect what they try to capture. There are no end of examples of perverse incentives showcasing how a metric can "feel" great, but end up being a big bag of nothing if not detrimental.
Other than that, even thinking along the terms of "well they must have a reason" is a great way of introducing slippery slopes all the way to extremism. I'd have a hard time arguing any answer would justify becoming more and more extremist and trying to deny people privacy and autonomy to such a degree.