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This is a wish list. They're wishing for a PayPal wrapper when they should be wishing for a PayPal competitor that does stuff like international payments. (Side note: Stripe doesn't currently but promises international support is coming soon.)

Lots have tried; nobody wants to pay for swag it seems

I think you're missing the point. This is startups ordering schwag for itself. Not for other people to order the coolest new startup's shirt.

Github lets you edit and commit tiny changes right from the site.

How would you test them? The ask is for a complete stack right on his phone.

We are working on this at StartupThreads.com. Companies are always buying swag, so the opportunity is to provide the added services that a startup would want. Some people do pay for Startup merch (startupschwag.com had many subscribers when it shut down), its just not a huge market. If you have any specific needs/thoughts would love to hear it.

We hadn't heard of Clicktale before. Thanks.

I tried Clicktale, and it didn't work very well. I gave up half way through.

Observer (http://observer.no.de) seems like a good new solution.

Userfly.com was also brought to my attention.

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