I didn’t finish the article because I went down an Ad-bashing rabbit hole though.
I didn’t finish the article because I went down an Ad-bashing rabbit hole though.
Helps your advertiser still gain some info if the user is blocking the 3rd party cookies they'll try to render anyway.
The drive to map 1st party cookies to 3rd party cookies to compensate for stricter default cookie blocking in non-Chrome browsers, and the generalised failure of doing so, is what drove Google's FLoC.
Even though user targeted ads are generally pretty ineffective, advertisers are addicted to them.
Self-hosting may lead to sites gaming impressions data. Not that that's not also a problem with third-party hosting.
We really need some cooperative filtering and/or deep learning approach for ads.
I'm so glad to be out of that market.
Granted, most sites become unusable.