H264 and h265 are patent encumbered, so depending what you are doing you need to pay royalties to use them. You are free to use AV1 with paying any royalties. Also, AV1 can deliver better quality video at the same bitrate compared to h264/h265 (at the expense of encoding time). This makes it useful for things like netflix where they can put lots of effort into encoding something once and then reap the bandwidth reduction reward for each person who watches it.