The idea that restricting access to the data is the only way to profit is such an archaic way of thinking. Hugging Face, if they keep making a good user interface and a good front end, will very much be able to fill the niche it is designed for: people who can't afford a $10-20k rig to run a model but who need to run it for their backend project.
Also, it may be due to using HN, but when I think of "where can I run a model" or "get a dataset" I think Hugging Face. They are leveraging the democratization of the data.