I agree. I find it very frustrating to see Gruber and others say, "Oh, it looks like a nano -- ripoff" with no examination of the actual product beyond its appearance.

Given its price point and features, I don't even think it should even be compared to the nano. It combines an MP3 player with the capabilities of fitness watches such as Nike+ Sportwatch and Garmin Forerunner, and I would say it is more of a direct competitor to the latter category.

While the market for dedicated MP3 players is dwindling, they still make a lot of sense for fitness. Yet, Nike+ is too anemic for serious fitness buffs (simplistic web site, captures relatively little data, no GPS). I've seen many fellow runners abandon Nike+ sensors for Garmin Forerunner or similar GPS-enabled products.

I don't think its a nano-killer, but I think it may serve a certain audience much better than the nano does today, and its features demonstrate a much greater sense of purpose than the nano does with its complete stagnation in 2011.