A bud light at a bar is like $12 now at most bars. The case at the gas station across the street is $18. The splash of coke in the $10 well drink that begins with a cup scooped full of nearly free ice must have been about five cents of syrup and one cent of CO2, the pour probably came out of a bottle that costs like $15. Maybe that maxim was true back in the day when people could actually afford to get drunk at bars, but not anymore.